The Kaobei Cultural Promotion Cup

Yen Chang Chen Cultural Promotion Cup
Yen Chang Chen Cultural Promotion Cup

The Kaobei Cultural Promotion Cup

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The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.

 
 
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Yen Chang Chen
Cultural Promotion Cup
Yen Chang Chen Advertising

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