Boilerplate

I am a designer and educator working at the intersection of design practice, cultural storytelling, and creative education. With over two decades of professional experience in advertising and creative industries, I now focus on bridging industry practice with academic research and teaching, helping young designers connect design theory with real-life social and cultural contexts. My work has received multiple design and advertising awards, and many of my projects explore how everyday Taiwanese culture can be transformed into contemporary design language. I actively collaborate with museums, brands, and community organizations, and my recent projects integrate inclusive co-creation, social engagement, and design education, allowing students and communities to create meaningful outcomes together. Beyond professional achievements, my contribution lies in cultivating future designers who are culturally aware, socially responsible, and creatively confident. I emphasize design as a tool for empathy, communication, and social participation rather than only commercial production. What makes my work interesting is the constant dialogue between popular culture, humor, and design thinking. Projects like Kaobei reinterpret familiar language and local expressions, turning them into shared cultural experiences through design. I believe good design should be accessible, relatable, and capable of creating emotional connections within society. Ultimately, my work aims to make design not only visually compelling but socially meaningful.