Nextgen SME sales and service model Phygital Customer Onboarding Experience
Nextgen SME sales and service model Phygital Customer Onboarding Experience
We integrate customer digitization and diverse products on one platform with a Phygital approach for access outside branches. Unlike competitors, we offer personalized multi product bundles in a single flow, enabling activation of up to 7 products digitally. Our first point of mobile use innovation eliminates paper and physical presence through digital contract approvals. We employ a reward based sales model to increase both customer relationship depth and sales efficiency.
- Category : Service Design
- Designer : Akbank Service Design Team
- Designed For : AKBANK T.A.Ş.