Agave De Ray Brand Identity

Bojun Tan Brand Identity
Bojun Tan Brand Identity

Agave De Ray Brand Identity

Graphic

Agave De Ray presents a refined brand architecture for a Beijing based mezcal dealer, bridging Oaxacan heritage with urban hospitality. The project utilizes an adaptive identity where ingredients are personified as watchful spirits, merging playful illustration with a rigorous typographic system. By balancing artisanal textures with a muted earthen palette, the design establishes a sophisticated visual standard for boutique spirits, translating ancestral grit for a modern elite audience.

 
 
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Bojun Tan
Brand Identity
Bojun Tan Graphic

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