Pocket Heritage Cultural Communication

Mingzhi Cai Cultural Communication
Mingzhi Cai Cultural Communication

Pocket Heritage Cultural Communication

Giftware

Pocket Heritage is a collectible red envelope series created for the Year of the Horse. The design transforms the traditional red envelope into a portable medium for cultural storytelling, translating temple fair and Shehuo performance imagery into a unified character system. Each envelope measures 90 mm by 170 mm and is printed on pearlescent specialty paper with five color UV inks. Selected designs add embossed relief with gold foil. Each pack holds six envelopes chosen at random from thirty four designs, which encourages exchange and later display as small prints.

 
 
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Mingzhi Cai
Cultural Communication
Mingzhi Cai Giftware

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