Unheardible Music Competition Branding
Unheardible Music Competition Branding
D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.
- Category : Advertising Design
- Designer : Bloom advertising agency
- Designed For : D-Bue Wettbewerb