Fuhai Energy Visual Identity System

Guangzhou ACE Renovation Design Visual Identity System
Guangzhou ACE Renovation Design Visual Identity System

Fuhai Energy Visual Identity System

Graphic

Fuhai Energy is a visual identity system created for a clean energy company. The identity follows a minimalist and modern style. The logo combines irregular geometric shapes with a handwritten script, inspired by the waves of Bohai Bay. Blue and green tones refer to the sea and to clean energy, while a white handwritten abbreviation and a small light point complete the mark. The system is applied to online promotion, printed materials, product packaging, posters and gas station buildings, giving the brand one consistent image.

 
 
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Guangzhou ACE Renovation Design
Visual Identity System
Guangzhou ACE Renovation Design Graphic

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