Remaking Art Brand Identity

Meng Shenhui Brand Identity
Meng Shenhui Brand Identity

Remaking Art Brand Identity

Graphic

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

 
 
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Meng Shenhui
Brand Identity
Meng Shenhui Graphic

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