Role Corporate Identity

Pedro Panetto Corporate Identity
Pedro Panetto Corporate Identity

Role Corporate Identity

Graphic

Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.

 
 
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Pedro Panetto
Corporate Identity
Pedro Panetto Graphic

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