Energy Logo and Brand Identity

Edgar Jara Asilvera Logo and Brand Identity
Edgar Jara Asilvera Logo and Brand Identity

Energy Logo and Brand Identity

Graphic

Energy is a logo and brand identity created for a company that sells and distributes fuels for vehicles and industry in Paraguay. The symbol is built from a fraction of the letter e in the name Energy, arranged to form the blades of an engine propeller. The propeller suggests movement and links the brand to the automotive and industrial fields. The blade colors refer to the different types of fuel offered. The identity follows a minimal geometric style with high contrast. Horizontal and vertical versions are defined in a brand manual that sets out application rules.

 
 
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Edgar Jara Asilvera
Logo and Brand Identity
Edgar Jara Asilvera Graphic

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