Grand Egyptian Museum Corporate Identity

Rana Hossam Gaber Corporate Identity
Rana Hossam Gaber Corporate Identity

Grand Egyptian Museum Corporate Identity

Graphic

Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.

 
 
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Rana Hossam Gaber
Corporate Identity
Rana Hossam Gaber Graphic

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