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Beijing-based People's Architecture Office (PAO) / People's Industrial Design Office (PIDO) was founded by He Zhe, James Shen and Zang Feng in 2010, and consists of a multi-disciplinary team of architects, engineers, product designers and urbanists. With the belief that design is for the masses the studio focuses on social impact through design. PAO is the first architecture practice in Asia certified as a B-Corporation and serves as a model for social entrepreneurship.